“Look at me when I’m talking to you!” We’ve all heard this admonition from parents and teachers because eye contact meant that we were paying attention. Although eye contact has different meanings in different cultures, in North America (and many other countries) eye contact shows respect. It is a nonverbal way to convey that we think that what someone has to say is important and that we regard them highly enough to give them our full attention.
In business situations, positive eye contact almost always leads to greater liking, and, in most cases, too little eye contact is interpreted negatively. (One hospital, analyzing letters of complaints from patients, reported that 90 percent of the complaints had to do with poor doctor eye contact, which was perceived as a “lack of caring.”) Remember that people will assume you are not listening and not interested if your eyes scan the room or if your gaze shifts to paperwork or your computer screen.
It’s difficult, sometimes, for shy people to look directly into another person’s eyes, but looking away can actually make you appear less attractive to another person.
A recent UK study found that participants found photos of people who are smiling and looking directly at you to be the most attractive, and the very same faces were found to be less attractive when looking away or off to the side.
Of course, the trick here is to find the right balance between total gaze avoidance and an unrelenting stare that makes you look like a crazed stalker. A simple way to increase positive eye contact is to make a mental note of the eye color of everyone you meet. You don’t have to remember the color, just notice it. With this one simple exercise, you will dramatically increase your skill at building rapport.
Carol Kinsey Goman, Ph.D., is an executive coach, author, consultant and keynote speaker who addresses association, government, and business audiences around the world. Her latest book is “THE NONVERBAL ADVANTAGE: Secrets and Science of Body Language at Work.” For more information, contact Carol by phone: 510-526-1727, email: CGoman@CKG.com, or through her website: http://wwwNonverbalAdvantage.com.